Management Team

Brett White is CEO of Weave and has been a member of the board of directors since July 2020. Previously, he served as President and COO of Weave. Mr. White has served as the Chief Financial Officer for Mindbody, Inc. since July 2013 and previously served as its chief operating officer from 2016 to 2020. Mr. White also serves as a member of the Dean Advisory Council and has served as an Entrepreneur in Residence for the Orfalea College of Business, California Polytechnic State University since April 2018. Mr. White holds a B.A. degree in Business Economics with honors and an Accounting emphasis from the University of California, Santa Barbara.

Alan Taylor has served as our Chief Financial Officer since June 2016. Prior to joining our company, Mr. Taylor served as the Chief Financial Officer of eFileCabinet from January to June 2016, the Chief Financial Officer of Adaptive Computing from December 2011 to December 2015, and as the President and Chief Executive Officer of DirectPointe from May 2009 to March 2012. Mr. Taylor has also served in financial and/or business development roles at Boeing, Ford Motor Company, AlliedSignal and Novell. Mr. Taylor received a B.S. degree in Business Management with a concentration in Finance and an M.B.A with a focus in Finance from Brigham Young University.

Erin Goodsell is Chief Legal Officer of Weave. Erin comes to Weave with a deep background advising high-growth technology companies such as Facebook, Nintendo, and Sony.

Before joining Weave, Erin served as in-house Director & Associate General Counsel at Qualtrics. She has shepherded two IPOs and is a repeat “Rising Star” SuperLawyer award winner. Erin spent over eight years at international tech law firm Cooley LLP, where she represented a variety of major corporations from small biotech companies to pharmaceutical, software and retail companies in commercial litigation, intellectual property litigation, privacy litigation, and class action and securities litigation.

Erin received her Bachelor's degree in History from Georgetown University and her J.D. at Brigham Young University.

David McNeil is a seasoned revenue leader with over 25 years of experience in SaaS sales, go-to-market strategy, partnerships and operational excellence. His focus on delivering value to customers has led to a track record of driving growth at companies like Tebra, HubSpot, and Salesforce. David is a committed advocate for charitable causes and passionate about building inclusive cultures where people can grow, win, and have fun together.

Chris Baird is Chief Marketing Officer at Weave. Chris is a data-driven and growth-minded marketer with a proven track record and nearly two decades of experience in high-growth B2B SaaS companies. 

Before joining Weave, Chris was the Chief Marketing Officer for ObservePoint where he helped build a category leading brand. Prior to that, Chris worked at Omniture and Adobe where he owned both the demand marketing and web strategy initiatives.

Chris studied at BYU’s Marriott School of Business with an emphasis in marketing and international business. 

Branden Neish is the Chief Product and Technology Officer at Weave. Branden boasts a proven track record in driving business growth through product management, design, and engineering. Adopting a customer-centric approach, Branden has consistently added significant value to various businesses in multiple leadership roles throughout his career.

Before joining Weave, Branden held the positions of CEO at Gear.com, CEO at Agemni, and VP of Product and Integrations at Progressive Leasing. In each role, he utilized his expertise to develop and implement strategies that generated strong financial results while prioritizing customer satisfaction.

Branden is an alumnus of Brigham Young University's School of Technology and Harvard Business School.

Marcus Bertilson is the Chief Operating Officer of Weave. Marcus comes to Weave with a wealth of knowledge in scaling technology to SMB customers, a deep understanding of delivering best-in-class customer experience and an exceptional track record of strategy development and growth execution.

Before joining Weave, Marcus served as the Senior Vice President of Revenue and Strategy at Thumbtack where he successfully led and scaled global revenue, strategy, and customer-facing teams. Prior to Thumbtack, Marcus was an engagement manager at McKinsey & Company where he led global consultant teams to solve top management's most challenging strategic questions and helped them realize their most significant opportunities.

A native of Stockholm, Sweden, Marcus completed his education at the Stockholm School of Business.

Brooke Shreeve has over 20 years of HR experience with organizations ranging in size from 250 to 16,000 employees based in both the U.S. and globally across multiple industries. Companies include Wex Inc., Marketstar, Flying J, Kohls and Sears. Brooke has led HR teams, built out multiple HR organizations, worked as an executive HR leader and shepherded teams through M&A. Brooke is experienced in employment law and relations, benefits, HR operations and HR Business Partnership. She has held a Professional Human Resources certification for the last 12 years and is certified as a Gallup Strengths Coach in 2022.

Brooke attended the University of Utah, graduating with a Bachelor of Science degree in Business Management with an emphasis in HR.